I have faced challenges before. But, starting a business is the most challenging thing I’ve done by far. Yet, some of the best things in life come from the toughest of challenges. It’s just all part of going into business for yourself. The HVAC business I own isn’t even 2 years old. But, I have been working toward its success of nearly a decade. Now that it’s up and running, I want to continue to grow using SEM and SEO services. Online marketing is the main source of advertising for my young HVAC effort. There have been some who questioned my confidence in a digital marketing company. Their thoughts were that I needed to go with a more traditional marketing campaign. I understand that sort of approach but don’t find the value in it now that we are deep in the digital era. There are plenty of studies and data pointing out that SEM and SEO are some of the most productive marketing sectors in the industry. I mean we all go online to find a product or a service. So, why not let a digital marketing company put your online presence in front of the all those eyes online. That is what marketing is at its core. When I started with the digital marketing company, results came quickly. There was a web design update that included link building and PPC to help market online. Now, my website is something not only to be proud of but it is actively working for me.